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"One can see the free software movement as a precusor for a "free hardware" or "free wetware" movement--one that will provide free libraries of designs for biological or nanotechnological products that replicators can be programmed to churn out."
- Charles Stross

Visual Ad  
  An advertisement that forces its way directly into the brain of the viewer.  

Ed Morris is a helpless victim of advertising, just like everyone else on Earth.

...now a visual ad was forming; he winced, closed his eyes, but it did no good.

"Men!" an unctuous voice thundered on all sides of him. "Banish internally-caused obnoxious odors forever. Removal by modern painless methods of the gastrointestinal tract and substitution system will relieve you of the most acute cause of social rejection..."

The voice died, and he was past. His mind his own again, Morris kicked savagely at the throttle and sent the little ship leaping. The pressure, applied directly to the audio-visual regions of his brain, had faded below spark point. He groaned and shook his head to clear it.

From Sales Pitch, by Philip K. Dick.
Published by Future Science Fiction Magazine in 1954
Additional resources -

Here's another quote that gives the larger outline of the problem, as commuter Ed Morris pilots his commute ship back to Earth after a long day of work on Ganymede:

All around him the vague half-defined echoes of ads glittered and gibbered, like ghosts of distant video-stations. Ads waited on all sides; he steered a careful course, dexterity born of animal desperation, but not all could be avoided.

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Additional resources:
  More Ideas and Technology from Sales Pitch
  More Ideas and Technology by Philip K. Dick
  Tech news articles related to Sales Pitch
  Tech news articles related to works by Philip K. Dick

Visual Ad-related news articles:
  - India's Commuters Face Philip K Dick's 'Sales Pitch' Future
  - Will Google Autonomous Cars Have Advertisements?

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Science Fiction in the News

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