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"People ask me how I do research for my science fiction. The answer is, I never do any research. I just enjoy reading the stuff, and some of it sticks in my mind and fits into the stories."
- Frederik Pohl

Full-Motion Building Advertising Facade  
  An advertising display that covers an entire skyscraper; it provides full-motion video to onlookers.  

The 'screen' is a display that covers the entire side of the building. Note that it offers full-motion video. Also, note the vehicle lights of the flying car that is going by the midsection of the building.


(Blade Runner: full-motion, full-size building advertisements)

From Blade Runner, by Ridley Scott.
Published by Blade Runner Partnership in 1982
Additional resources -

Take a look at the full-motion building advertising facade in this clip from the movie Blade Runner (it starts about 15 seconds in).

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Additional resources:
  More Ideas and Technology from Blade Runner
  More Ideas and Technology by Ridley Scott
  Tech news articles related to Blade Runner
  Tech news articles related to works by Ridley Scott

Full-Motion Building Advertising Facade-related news articles:
  - ag4's Bayer 'Media Facade' Like Blade Runner

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