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"The answer to the problem of information overload on the Net is reputations… engineer a system called a reputation server."
- Neal Stephenson

Advertising Airship  
  A dirigible capable of reproducing full-color video ads on its sides.  

In the film, enormous airships fly close overhead, with both video and audio advertising.

"A new life awaits you in the Off-world colonies. The chance to begin again in a golden land of opportunity and adventure...

A new life awaits you in the Off-World Colonies. The chance to begin again in a golden land of opportunity and adventure. Lets go to the Colonies!"

From Blade Runner, by Ridley Scott.
Published by Blade Runner Partnership in 1982
Additional resources -

This is the way the airship was shown in the film.


(Advertising blimp from Bladerunner)

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Additional resources:
  More Ideas and Technology from Blade Runner
  More Ideas and Technology by Ridley Scott
  Tech news articles related to Blade Runner
  Tech news articles related to works by Ridley Scott

Advertising Airship-related news articles:
  - A-170 Video Lightsign Airship Brings Blade Runner Blimp To Sky Near You
  - Bezos Invites You To New Life In Off-World Colonies

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