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"I've taken some stick for passages in Altered Carbon which people complained had sickened them, but then violence should be sickening."
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Everett Mordecai had one last chance at H.J. Spurgle Soap Company; advertising skywriting pilot. Unfortunately, his best efforts blew away after just a minute or two. H.J. Spurgle wasn't too happy. "I'm not paying you to trail a lot of smoke across the sky that nobody can read. Why, I could do better with a thirty-cent cigar! ...I want more permanence in those letters! Permanence!"
After several weeks of research...
Taking to the skies, Mordecai began skywriting with a vengeance:
Compare to the Orbiting Casino Advertising Sign from One Against The Legion (1939) by Jack Williamson and the lunar advertisement from Watch This Space (1957) by Arthur C. Clarke. See also Get Out of our Skies (1957) by E.K. Jarvis.
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