Latest By
Category:


Armor
Artificial Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual Person
Warfare
Weapon
Work

"I am first of all not a science fiction writer I write, I suppose, what the Latin Americans call magic realism."
- Harlan Ellison

Permanent Skywriting  
  Non-wispy skywriting letters.  

Everett Mordecai had one last chance at H.J. Spurgle Soap Company; advertising skywriting pilot. Unfortunately, his best efforts blew away after just a minute or two. H.J. Spurgle wasn't too happy. "I'm not paying you to trail a lot of smoke across the sky that nobody can read. Why, I could do better with a thirty-cent cigar! ...I want more permanence in those letters! Permanence!"

After several weeks of research...

Mordecai hauled out a stop watch, turned his eyes upward to the slogan he'd just written.

"Possibly you'd like to time these letters..."

Automatically Spurgle gazed up too. The letters, still firm, still strong and perfectly formed, seemed to be settling earthward, undisturbed by the brisk breeze that scudded across the field...

Silently the three walked over to the slogan. Spurgle kicked at the letter G... It was a monstrous white thing, ten feet thick, half a city block long, composed of a flexible elastic substance that resembled something between jello and foam rubber, yet was opaque and so light that despite its size, Mordecai could pick the entire letter up with one hand.

"You asked for permanence... It's just a little synthetic rubber derivative with a dash of neoprene and a couple of jiggers of koroseal..."

From Soap Opera, by Alan Nelson.
Published by Magazine of F and SF in 1953
Additional resources -

Taking to the skies, Mordecai began skywriting with a vengeance:

By dusk of the second day, the downtown area was completely paralyzed. All traffic had stopped. Rubber letters completely smothered every street, lay crazily across roof tops, stacked up on one another like a gigantic, disordered wood pile. Only the peaks of the tallest buildings were visible.

Compare to the Orbiting Casino Advertising Sign from One Against The Legion (1939) by Jack Williamson and the lunar advertisement from Watch This Space (1957) by Arthur C. Clarke.

Comment/Join this discussion ( 0 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from Soap Opera
  More Ideas and Technology by Alan Nelson
  Tech news articles related to Soap Opera
  Tech news articles related to works by Alan Nelson

Permanent Skywriting-related news articles:
  - Put Your Ads Where Space Begins
  - Flogo Clouds Are Floating Ads
  - HLYWD Migratory Anagram
  - SmileCloud Bubloons Are Custom Clouds

Articles related to Media
'Facetime Facelift' Beautifies Video Chats
Meeting Wendy Of Wendy's
Narrative Science And Phil Dick's Homeostatic Newspaper
BookTrack Adds Sound To Books

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.

<Previous
Next>

Google
  Web TechNovelgy.com   

 

 

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

More News

DALL-E Makes Creative Images From Text
Okay, sf fans. If you could have some art created from a science fiction sentence, what sentence would you pick?

BladeBUG Robots Clean Massive Wind Turbine Blades
'There were the cleaners, with large padded feet, who were apparently polishing their way the whole length...'

Looms To Manually Weave Lunar Rover Wheels
It's fascinating to me how the Apollo program forced people to think outside their usual boxes.

IceBot Antarctic (Planetary?) Robotic Explorers Made Of Ice
'Some will combine in place to form more complicated structures, like excavators or centipedes.'

Glad 2020 Is Over
Maybe you missed one of these?

PEDOT Polymer Could Enhance Brain-Machine Interfaces
'the hair-fine wire going deep into Owen's brain, down into the pleasure center.'

Study: Robots Encourage Humans To Take Risks
Not exactly Three Laws compliant.

Kinetic Buildings And Psychotropic Houses
'There was a dim whirring, and the spheres tipped and began to rotate...'

Jupe Urban Escape Pods Have Tesla, SpaceX Roots
'The houses are prefabricated units... and they sell at the flat rate of five hundred dollars a room set up.'

Best Robot Dance Video Of 2020
'I can Mashed Potato... I can do the Twist.'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.