Latest By
Category:


Armor
Artificial Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual Person
Warfare
Weapon
Work

"We didn't have a telephone and our family until I was about 15, in high school."
- Ray Bradbury

Compulsive Subsonics  
  An advertising agency works with every part of the audience's brain.  

In this classic 1950's story, the ad agency works hard to use every bit of technology available to manipulate the public.

"They outlawed compulsive subsonics in our aural advertising - but we've bounced back with a list of semantic cue words that tie in with every basic trauma and neurosis in American life today.
From The Space Merchants, by Frederik Pohl (w/CM Kornbluth).
Published by St. Martin's Press in 1952
Additional resources -

When you read this story, you'll be amazed at how well it predicts the future of mass market advertising. At the time the book was written, ad agencies had only been around for about 100 years; the first American advertising agency was opened in 1941. The first big "ad blitz" was organized by none other than P.T. Barnum, who created so much hoopla with newspaper ads, handbills and broadsides advertising the appearance of Jenny Lind, the "Swedish Nightingale" to America, that she was met at the docks by 30,000 New Yorkers.

The first great American brands were created at this time; the first advertisement for Smith Brother's Cough Candy (drops) appeared in a Poughkeepsie, New York paper in 1851. (Historical note: the two brothers in the illustration are named "Trade" and "Mark.") Today, we are saturated with brand names; but in the mid-1800's, everything people bought was generic. You went to the grocery store and bought flour, salt, sugar and soap; the grocer removed it from a larger, anonymous package and wrapped it for you. You never knew the manufacturer.

The history of advertising is a great reminder of how much has changed in the last 100 years.

Comment/Join this discussion ( 1 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from The Space Merchants
  More Ideas and Technology by Frederik Pohl (w/CM Kornbluth)
  Tech news articles related to The Space Merchants
  Tech news articles related to works by Frederik Pohl (w/CM Kornbluth)

Articles related to Communication
Ubiquiti FrontRow Camera Records Your Life
SmileCloud Bubloons Are Custom Clouds
Fog Computing (AKA Edge Computing) Ad Hoc Networks
Biggest HiSeas 'Mars Mission' Problem? No Internet

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.

<Previous
Next>

Google
  Web TechNovelgy.com   

 

 

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

More News

China Melts Tibetan Permafrost To Plant Forest
'Can you give us a microwave spotlight?'

iFlytek Doctor Robot First To Pass Medical Exams
Doctor shortage? No problem, we'll just use the autodoc.

Slaughterbot AI KIller Quadcopter Drones
'The real border was defended by... a swarm of quasi-independent aerostats.'

Do We Really Want Backflipping Robots?
Also includes wonderful blooper reel.

RNA-Based Biocomputing Device
Living things can sense and analyze complex signals in living cells.

Seasteading Floating Cities
'It was a remarkable island, circular, about half a kilometer in diameter.'

Tesla Semi 'Electrotruck' Unveiled
Elon Musk unveils yet another technological marvel.

Watch What People Are Seeing Via Brain Scanning
'had managed to see through the other man's eyes as the other man, all unaware, washed their Zis limousine sixteen hundred meters away...'

Integrated Circuits Printed Right Onto Fabric!
'...a shirt that displayed email on its sleeve.

Interstellar Asteroid Visits Our Solar System
'This asteroid had whirled in from the cold of the interplanetary space...'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.