Latest By
Category:


Armor
Artificial Intelligence
Biology
Clothing
Communication
Computers
Culture
Data Storage
Displays
Engineering
Entertainment
Food
Input Devices
Lifestyle
Living Space
Manufacturing
Material
Media
Medical
Miscellaneous
Robotics
Security
Space Tech
Spacecraft
Surveillance
Transportation
Travel
Vehicle
Virtual Person
Warfare
Weapon
Work

"If you don't care about science enough to be interested in it on its own, you shouldn't try to write hard science fiction."
- Frederik Pohl

Compulsive Subsonics  
  An advertising agency works with every part of the audience's brain.  

In this classic 1950's story, the ad agency works hard to use every bit of technology available to manipulate the public.

"They outlawed compulsive subsonics in our aural advertising - but we've bounced back with a list of semantic cue words that tie in with every basic trauma and neurosis in American life today.
From The Space Merchants, by Frederik Pohl (w/CM Kornbluth).
Published by St. Martin's Press in 1952
Additional resources -

When you read this story, you'll be amazed at how well it predicts the future of mass market advertising. At the time the book was written, ad agencies had only been around for about 100 years; the first American advertising agency was opened in 1941. The first big "ad blitz" was organized by none other than P.T. Barnum, who created so much hoopla with newspaper ads, handbills and broadsides advertising the appearance of Jenny Lind, the "Swedish Nightingale" to America, that she was met at the docks by 30,000 New Yorkers.

The first great American brands were created at this time; the first advertisement for Smith Brother's Cough Candy (drops) appeared in a Poughkeepsie, New York paper in 1851. (Historical note: the two brothers in the illustration are named "Trade" and "Mark.") Today, we are saturated with brand names; but in the mid-1800's, everything people bought was generic. You went to the grocery store and bought flour, salt, sugar and soap; the grocer removed it from a larger, anonymous package and wrapped it for you. You never knew the manufacturer.

The history of advertising is a great reminder of how much has changed in the last 100 years.

Comment/Join this discussion ( 1 ) | RSS/XML | Blog This |

Additional resources:
  More Ideas and Technology from The Space Merchants
  More Ideas and Technology by Frederik Pohl (w/CM Kornbluth)
  Tech news articles related to The Space Merchants
  Tech news articles related to works by Frederik Pohl (w/CM Kornbluth)

Articles related to Communication
Publishing Technologies In Science Fiction
Hurdl PIXL Wearable Helps Fans Connect With Stars
Advertising Drones Hover Over Traffic In Mexico
Audiobooks - Fastest Growing Format In Publishing

Want to Contribute an Item? It's easy:
Get the name of the item, a quote, the book's name and the author's name, and Add it here.

<Previous
Next>

Google
  Web TechNovelgy.com   

 

 

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

More News

Desktopography Makes Virtual Desktops Real
'Ender doodled on his desk, drawing contour maps of mountainous islands and then telling his desk to display them in three dimensions...'

LaWS Laser Can Take Out Rogue Drones
Looks like a weapon for the Runaway squad!

Moon Express Lunar Robot Mining: Shine On, Harvest Moon
'The bulldozer moved through the lunar strip mine... '

Liquid Body Armor For TALOS Exoskeleton
'... instantly became rigid all over when something struck it...'

Hyperloop One Video Shows It Works!
'Complete evacuation of the interior of the tubes [and] a wave that provides the new propulsive energy for the cars...'

Chairless Chair Exoskeleton By Sapetti
'Earth's scientists... devised rigid metallic clothing...'

Publishing Technologies In Science Fiction
Well, this should be enough references to start...

Russia Working On Military Exoskeletons
'Вы похожи на большую стальную гориллу...'

3D Printed Bionic Chinese Skin
Your skin is ready!

Flexup Tire Design Good For Tumblebugs
'Each spoke telescopes into five sections.'

More SF in the News

More Beyond Technovelgy

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.