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"In 1970 I found little difficulty staying 30 years ahead of the man in the street, and now I find it difficult to stay 18 months ahead of the man on the street."
- Vernor Vinge

Chemical Orders  
  Use of chemical triggers for behavior and behavior modification.  

From the Hive Manual. Chemical releasers that can evoke a predetermined response from the individual of any animal species must be very numerous and may be infinite witin the refined nuances of variation. The so-called rational mind of consciousness in the human animal presents no insurmountable obstacle to such a releasing process, but may be considered only as a threshold to be overcome. And once consciousness has been sufficiently depressed, the releaser is freed to do its work. Here, in this area once considered the exclusive domain of instinct, we of the Hive are sure to develop our greatest unifying forces.
From Hellstrom's Hive, by Frank Herbert.
Published by Bantam Books in 1972
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