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"I realized there was a heavy-duty change coming in biology, and I could write a really compelling novel about catastrophic evolution, punctuated equilibrium."
- Greg Bear

Antiholo Generator  
  Dispels intrusive hologram advertisements.  

What do you do when advertisements are holograms projected right next to you?

"I just thought you might be interested in what I'm selling."

"You know, you could be replaced by an illusion," Vaffa said.

"What are you selling that couldn't be hawked by a holo?" Lilo asked.

"An antiholo generator," he said.

It was a small bracelet, stamped with a number to call for repairs. They were leased, not sold, like a computer terminal. They came in a range of prices and models. Some merely held the holos at arm's length. Most Plutonians thought this was enough. If you couldn't see the ads, how would you know what was fashionable?

The man showed no surprise when Lilo and Vaffa took the heavy-duty Annihilator model.

Technovelgy from The Ophiuchi Hotline, by John Varley.
Published by Quantum Science Fiction in 1977
Additional resources -

Compare to the Pocket-Sized Ad-Blocker from Alan Dean Foster's 2006 book Sagramanda.

The hologram advertisement idea was also used elsewhere; see the Visual Ad from Sales Pitch (1954) and Projection Commercials from The Computer Connection (1974) by Alfred Bester.

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Additional resources:
  More Ideas and Technology from The Ophiuchi Hotline
  More Ideas and Technology by John Varley
  Tech news articles related to The Ophiuchi Hotline
  Tech news articles related to works by John Varley

Antiholo Generator-related news articles:
  - Brand Killer Helmet Blocks Real-Life Ads
  - IRL Glasses Block Screens, Limit Vision To Real Life

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