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"Human beings hardly ever learn from the experience of others. They learn; when they do, which isn't often, on their own, the hard way."
- Robert Heinlein
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| Metal Foil Advertisement | ||
| An advertising circular made out of metal. |
| She had opened the suction mail tube and there was the metal foil advertisement: ROME AND THE BORGIAS! THE WRIGHT BROTHERS AT KITTY HAWK! Travel in Time, Inc., can costume you, put you in a crowd during the assassination of Lincoln or Caesar! |
| Technovelgy from The Illustrated Man,
by Ray Bradbury. Published by Doubleday in 1951 Additional resources -
|
I'm not sure when the first metal foil advertisements were sent around (mostly for the novelty value, I assume - advertisers will do anything to attract your attention).
I found this newspaper item on a printed aluminum foil advertisement that was presented in a newspaper (the Milwaukee Sentinel) in 1958:
Both sides will be printed, in seven colors on the foil side and two on the paper side.
The advertisement is sponsored jointly by the Reynolds Metals Co., the producers of the foil, and the Robert A. Johnson Co. of Milwaukee, which is using the advertisement to introduce a "first" of its own - its new Saltine package, first to feature a Reynolds foil overwrap.
SF writers have long been fascinated by advertising in all its forms. See the advertising airship from Ridley Scott's movie Blade Runner, atmospheric advertising from Jules Verne's 1889 In the Year 2889 and the living advertising characters from Alfred Bester's 1956 classic The Stars My Destination.
This comes from his short story The Fox and the Forest, which is a part of The Illustrated Man story collection.
Thanks to Connor Lawrence for sending in the quote for this item.
A glittering "first" for that Sentinel will appear in all editions next Tuesday - the first printed aluminum foil advertisement in newspaper history...
(From 'Sentinel to Mark Ad Milestone': Milwaukee Sentinel, 1958)
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'...the rocket’s landing-arms automatically unfolded.'
'...points and patches of light... sliding all over their faces in a programmed manner that had been designed to foil facial recognition systems.'
'...the combined Wind-Suncatcher, like a spray of tulips mounted fanwise.'
'I went to the control room where the three other men were manipulating their mechanical men.'
'The low-slung monorail car, straddling its single track, bored through the shadows on a slowly rising course.'
'It was a smooth ovoid floating a few inches from the floor...'
'... he thrust in his charging arm to replenish his store of energy.'
'...the terrible Jovian gravity that made each movement an effort.'
