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"I identify with the weak person; this is one reason why my fictional protagonists are essentially antiheroes."
- Philip K. Dick
 |
| Metal Foil Advertisement | ||
| An advertising circular made out of metal. |
| She had opened the suction mail tube and there was the metal foil advertisement: ROME AND THE BORGIAS! THE WRIGHT BROTHERS AT KITTY HAWK! Travel in Time, Inc., can costume you, put you in a crowd during the assassination of Lincoln or Caesar! |
| From The Illustrated Man,
by Ray Bradbury. Published by Doubleday in 1951 Additional resources -
|
I'm not sure when the first metal foil advertisements were sent around (mostly for the novelty value, I assume - advertisers will do anything to attract your attention).
I found this newspaper item on a printed aluminum foil advertisement that was presented in a newspaper (the Milwaukee Sentinel) in 1958:
Both sides will be printed, in seven colors on the foil side and two on the paper side.
The advertisement is sponsored jointly by the Reynolds Metals Co., the producers of the foil, and the Robert A. Johnson Co. of Milwaukee, which is using the advertisement to introduce a "first" of its own - its new Saltine package, first to feature a Reynolds foil overwrap.
SF writers have long been fascinated by advertising in all its forms. See the advertising airship from Ridley Scott's movie Blade Runner, atmospheric advertising from Jules Verne's 1889 In the Year 2889 and the living advertising characters from Alfred Bester's 1956 classic The Stars My Destination.
This comes from his short story The Fox and the Forest, which is a part of The Illustrated Man story collection.
Thanks to Connor Lawrence for sending in the quote for this item.
A glittering "first" for that Sentinel will appear in all editions next Tuesday - the first printed aluminum foil advertisement in newspaper history...
(From 'Sentinel to Mark Ad Milestone': Milwaukee Sentinel, 1958)
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'...a 2045 convertible with a Hennis-Carleton positronic motor and an Armat chassis.'
'You can hook a Thorsen tube into a control circuit... and the tube will "remember" what was done and can direct the operation...'
Nature is a master of fabricating structured materials consisting of living and non-living components.
'The tiny devices chirped their impulse codes at one another...'
Then some unknown race had chanced upon the dreamers and decided to "help them out."
'Improving man by bringing him close to Nature, while they combine the sensations of coasting with the interest of seeing the country well...'
Um, how about that pension for the humans who serve as the models for robot behavior?
