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"By the time I can take people out to where Hubble is looking, they won't be human anymore, by a long way."
- Larry Niven

Atmospheric Advertising  
  A means of mass advertising to cities and countries.  

Then, the two men bowing to him, Mr. Smith passes into the next hall, an enormous gallery upward of 3200 feet long, devoted to atmospheric advertising. Everyone has noticed those enormous advertisements reflected from the clouds, so large they may be seen by the populations of whole cities or even entire countries. This, too, is one of Mr. Fritz Napoleon Smith's ideas, and in the Earth Chronicle building a thousand projectors are constantly engaged in displaying on the clouds these mammoth advertisements.
From In the Year 2889, by Jules Verne.
Published by Unknown in 1889
Additional resources -

Compare to the Orbiting Casino Advertising Sign from One Against The Legion (1939) by Jack Williamson, the permanent skywriting from Soap Opera (1953) by Alan Nelson and the lunar advertisement from Watch This Space (1957) by Arthur C. Clarke.

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Additional resources:
  More Ideas and Technology from In the Year 2889
  More Ideas and Technology by Jules Verne
  Tech news articles related to In the Year 2889
  Tech news articles related to works by Jules Verne

Atmospheric Advertising-related news articles:
  - Sky Billboards In Fact And Fiction
  - Humanity Star LEO Advertisement?

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