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"At its best, SF is the medium in which our miserable certainty that tomorrow will be different from today in ways we can't predict, can be transmuted to a sense of excitement and anticipation, occasionally evolving into awe."
- John Brunner

Atmospheric Advertising  
  A means of mass advertising to cities and countries.  

Then, the two men bowing to him, Mr. Smith passes into the next hall, an enormous gallery upward of 3200 feet long, devoted to atmospheric advertising. Everyone has noticed those enormous advertisements reflected from the clouds, so large they may be seen by the populations of whole cities or even entire countries. This, too, is one of Mr. Fritz Napoleon Smith's ideas, and in the Earth Chronicle building a thousand projectors are constantly engaged in displaying on the clouds these mammoth advertisements.
From In the Year 2889, by Jules Verne.
Published by Unknown in 1889
Additional resources -

Compare to the Orbiting Casino Advertising Sign from One Against the Legion (1939) by Jack Williamson.

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Additional resources:
  More Ideas and Technology from In the Year 2889
  More Ideas and Technology by Jules Verne
  Tech news articles related to In the Year 2889
  Tech news articles related to works by Jules Verne

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  - Sky Billboards In Fact And Fiction
  - Humanity Star LEO Advertisement?

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